The campaign warns anyone using Thurrock to illegally dump rubbish that they face prosecution, which can lead to a huge fine or prison sentence and a criminal record.
As well as targeting fly-tippers, the council is giving residents the information they need to avoid having their waste taken by unlicensed and unscrupulous waste carriers, which could end up landing them with a hefty fine.
Cllr Aaron Watkins, portfolio holder for environment and highways, said: "Fly-tipping is a selfish and disgusting act and we will use all the powers available to us to ensure that anyone involved faces the consequences of their actions.
"We spend a significant amount of money keeping our streets clean and to dump waste in Thurrock shows a complete lack of respect for the borough.
"We will fine wrong-doers on the spot and even take people to court where they can be given a huge fine or a prison sentence.
"The message of our campaign is simple: if you dump waste in Thurrock be prepared to face the full force of the law."
Fly-tipped waste can be reported at thurrock.gov.uk/fly-tipping
